[...] Human behavior seldom follows mathematical logic and reasoning. By the standards of engineers, human behavior can be illogical and irrational. From the standpoint of people, however, their behavior is quite sensible, dictated by the activity being performed, the environment and context, and their higher-level goals…. Don Norman

Enrolment is upon us and we are managing thousands of people through a complex process that we do once a year in mass (although flexible and short courses recruit all year).

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