Changes in sites over time
The big three e-commerce sites have moved to home pages with a lot of information and a high link density.
- Analysis of Amazon, Barnes and Noble sites by 2002
- Victor Lombardi analyses the home pages of major e-commerce sites
- He finds much more information on the front pages (5 screens long c.f. one screen long some years ago) and high link density ‘above the fold’.
- Images and links used mainly to convey information