Changes in sites over time

The big three e-commerce sites have moved to home pages with a lot of information and a high link density.

  • Analysis of Amazon, Barnes and Noble sites by 2002
  • Victor Lombardi analyses the home pages of major e-commerce sites
  • He finds much more information on the front pages (5 screens long c.f. one screen long some years ago) and high link density ‘above the fold’.
  • Images and links used mainly to convey information

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